Corporate Marketing Pre-Summit (Sep 26)
This year, for the first time, Empact is shining a spotlight on the intersection of Small Business, Education and Youth Marketing with the first-ever Corporate Leadership Pre-Summit, connecting small business and youth marketing executives at leading companies with the explosive market of Young Entrepreneurs and the vast support ecosystem that is growing around them.
- Meet and learn from many of the country's top young entrepreneurs on how they think about purchase decisions and advocacy.
- Meet with leading industry experts and companies leading this new segment.
- Learn and share best practices from other highly successful corporate marketers.
- Understand new research on how young entrepreneurs make purchasing decisions. The first-ever reearch study of the country's top young entrepreneurs, brought to you in partnership with the Corporate Executive Board and Conversion Marketing, will be shared.
|John Lyman Entrepreneurship Manager, Google Lead U.S. partnership and outreach efforts to entrepreneurship groups, including tech hubs, incubators, and accelerators, as part of the Google Ventures team.|
|Ashish Jaiman Architect Evangelist, Microsoft Ashish has more than 16 years of experience designing, developing and selling software. Read More|
|Benjamin Stone Director, Small Business Advocacy, AMEX Open Ben leads American Express' multifaced initiatives to help drive forward the growth and success of small businesses in the United States. Read More|
|Brian Tippens HP Director, Procurement Compliance & Social Responsibility, HP Brian oversees strategic supplier development and sustainability across HP’s tens of billions of dollars in global indirect and professional services procurement. Read More|
|Brian Moran Former Director, Wall Street Journal Brian has spent the last 20+ years helping America's entrepreneurs realize their dreams. Read More|
|Steve Mariotti Founder, Network for Teaching Entrepreneurship One of today’s leading experts in education for at-risk youth.|
|Derek Holt Managing Director, Startup America Partnership Derek is responsible for establishing and managing all of the Startup America Partnership's national sponsor and partner relationships.|
|8:00 AM||9:00 AM||Breakfast|
|9:00 AM||9:10 AM||Welcome||Empact|
|9:10 AM||9:30 AM||Group Discussion||Jen Kushell|
|9:30 AM||10:15 AM||Findings on Gen Y entrepreneurship study||Bessam Mustafa & Stewart Melanson, Corporate Executive Board|
|10:15 AM||10:35 AM||Break|
|10:35 AM||11:00 AM||Keynote and Q&A||Mary Himinkool & John Lyman, Google|
|11:00 AM||11:25 AM||Organization Introductions|
|11:25 AM||11:50 AM||Speed Networking|
|11:50 AM||12:10 PM||Keynote: Next Gen Initiatives and Impact||Jen Kushell|
|12:10 PM||12:50 PM||Lunch / Keynote|
|12:50 PM||1:10 PM||Luncheon Remarks||Empact|
|1:10 PM||1:30 PM||Keynote and Q&A||Ashish Jaiman, Microsoft|
|1:30 PM||1:55 PM||Keynote and Q&A||Bryan Pearce, Ernst & Young|
|1:55 PM||2:20 PM||Keynote and Q&A||Steve Mariotti, NFTE|
|2:20 PM||2:45 PM||Keynote and Q&A||Ben Stone, AMEX|
|2:45 PM||3:15 PM||Break|
|3:15 PM||3:35 PM||Keynote and Q&A||Sheila Appel, IBM|
|3:35 PM||4:00 PM||Group Discussion & Take-Aways|
|4:00 PM||4:10 PM||Closing Remarks|
Why Young Emerging Entrepreneurs?
Young entrepreneurs represent a powerful new demographic emerging in the small business world – twenty- through thirty-somethings – who are building out their own fast-growing enterprises, consulting practices, innovations, non-profits, and even less structured, but highly impactful movements both on and offline. Most start as home-grown ventures, but many quickly evolve into high growth startups, with outside investment, employees, and substantial customer bases.
Today's young entrepreneurs have grown up in a global, technology-enabled world allowing them to change the way business is done, industries function and companies interact with their own teams and customers. In short, they are changing the game for us all as they come of age. Millions of other youth aspire to be entrepreneurs. Even beyond this as a career choice, young people everywhere who are making long-term product adoption decisions are increasingly responsive to marketers who recognize and support their entrepreneurial spirit and innovative ways of seeing the world.
Young people in America are a force to be reckoned with. Globally, the opportunities to engage them are even greater. Companies that recognize young influencers have a huge advantage against their competitors in all industries. These young entrepreneurs are themselves marketers at heart, with impressive social influence and strong opinions when it comes to brands they trust. As their emerging enterprises continue to grow, so does their buying power along with that of their employees. Smart companies recognize their significance in the economy and are building brand recognition and loyalty with them early in their careers to reap big rewards over their lifetimes.
What is the Entrepreneurship Ecosystem?
The entrepreneurship ecosystem is a robust, quick-growing network of educational institutions, entrepreneur support organizations, associations, foundations, media, policy makers, non-profits, angels and venture financers committed to supporting the growth of and validation for entrepreneurship as a career path, thus making entrepreneurship a goldmine for job creation.
What is the Corporate Leadership Pre-Summit?
The Corporate Leadership Pre-Summit is the first opportunity ever for corporations to get an in-depth look at this audience of emerging entrepreneurs and the key stakeholders who surround them. But the Pre-summit is just the beginning. Starting day two, all of the biggest players in the Entrepreneurial Ecosystem converge for the main Summit, and corporations eager to dive in and take real steps towards action and market leadership, will come face to face with those driving this fast growing field. (Don’t worry, we’ll help facilitate.) The objective is spawning real dialogue and creating the ideal environment for fostering collaboration and partnerships that can make an impact on this field.
Who Should Attend?
Corporate Execs in: Marketing, Business Development, Emerging Markets, Youth, Small Business, Diversity, Education, Community Engagement and Innovation.
The Empact Summit is perfect for corporate executives and marketers looking for unique angles to build campaigns around, grow CSR initiatives, or capture the attention and loyalty of the next generation of leaders who are forming enterprises and leading more and more industries today.
Don't miss this highly unique opportunity to connect with the next generation of entrepreneurs through the biggest gatekeepers in the field.
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